"
Mr. Pulitzer would take the matter up with Thwaites, and would send such
praise, blame, reward, criticism, or suggestion as the occasion
demanded.
From time to time I was called upon to make a report on the day's
papers, a task which usually fell to some more experienced member of the
staff. My reports always covered the Sunday issues. They included an
analysis of The Sun, The Herald, The American, The Times, The Tribune
and The World, showing the number of columns of advertising, of news,
and of special articles, a classification of the telegrams according to
geographical distribution--how much from France, from Germany, from
England, from the Western States, from the Southern States, and so on; a
classification of the special articles on the basis of their topics--
medicine, sport, fashions, humor, adventure, children's interests,
women's interests.
This was by no means the only check which Mr. Pulitzer kept upon The
World and its contemporaries. He received regularly from New York a
statistical return showing, for The World and its two principal
competitors, the monthly and yearly figures for circulation and
advertising; and the advertising return showed not only the amount of
space occupied by advertising in each paper, but also the number of
advertisements each month under various heads, such as display
advertising, want ads.
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