The "art"
illustrating that "literature" represents in vivid and shining colours
a large and enraged black bull stamping upon a yellow snake writhing
in emerald-green grass, with a cobalt-blue sky for a background. It
is atrocious and it is an allegory. The snake symbolizes disease,
weakness--perhaps mere hunger, which last is the chronic disease of the
majority of mankind. Of course everybody knows the B. O. S. Ltd., with
its unrivalled products: Vinobos, Jellybos, and the latest unequalled
perfection, Tribos, whose nourishment is offered to you not only highly
concentrated, but already half digested. Such apparently is the love
that Limited Company bears to its fellowmen--even as the love of the
father and mother penguin for their hungry fledglings.
Of course the capital of a country must be productively employed. I
have nothing to say against the company. But being myself animated by
feelings of affection towards my fellow-men, I am saddened by the
modern system of advertising. Whatever evidence it offers of enterprise,
ingenuity, impudence, and resource in certain individuals, it proves to
my mind the wide prevalence of that form of mental degradation which is
called gullibility.
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