However, for marketing purposes, knowledge of business
trends and processes is also fundamental to understand the current business drivers and
engage the attention of business prospects including governments.
Global integration of business logistics, supported by EDI, by universal standards for
product identi?¬?cation at the item, package, pallet, and container level, by ??????just-in-time??™??™
manufacturing processes and by government facilitation of customs harmonization (i.e.,
electronic clearance of goods) has established signi?¬?cant productivity advances in the
advanced economies and remarkable improvements in living standards in the newly
industrialized economies (NIEs). This productivity drive now underway through business
process improvement has nurtured the management discipline of business process modeling
(BPM), particularly focused on the supply chain management requirements to
achieve just-in-time objectives.
Finance and service industries, such as Insurance and Superannuation (in Australia), and
more generally, the Financial Planning sector, have also embraced the productivity imperative
using EDI, including ?¬?nancial EDI and BPM. More recently, cross-industry standards
for naming conventions have been adopted in Australia and progress with global (ISO)
semantic web standards will accelerate the use of service-oriented architectures (SOAs) in the
establishment of common web application design compatible with middleware requirements.
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