A business process
can also be regarded as a conceptual service candidate. A more formalized process, however,
that takes place during service conceptualization facilitates the identification of new concepts
derived from business and technological requirements (see Chapters 4 and 5 for a complete
service conceptualization process).
Consider the following major attributes of a conceptual service: It
??? Embodies business or technical context.
??? Must be elastic enough to accommodate future business changes.
??? Should focus on a solution rather than propose remedies to a wide range of problems,
and should avoid business or technological context ambiguity.
??? Corresponds to a business or technological requirement and depicts a coherent proposition.
??? Represents a business or technological abstraction that can be added to an organization??™s
language dictionary.
??? Contributes to an organizational business or technological taxonomy.
10 Ch. 1 Introduction
ANALYSIS SERVICE: A UNIT OF ANALYSIS. A modeling process must offer a platform on which
solution propositions to organizational concerns are verified for their viability and capacity to solve
problems; enable proper validation of the assumptions that business and technology personnel
make to address business requirements; and permit further analysis of the supporting services that
take part in a solution, a project, or a business initiative.
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