This should be accomplished by
gathering all the business rules involved and categorizing the business requirements. For example,
if the discovery iteration path is liquidity=y and return=y, the most likely recommendation is a
public equities trading conceptual service, given that stocks indeed offer high liquidity and, in successful
investment scenarios, yield a high return on investment. This process should be repeated
until all possible derived concepts have been discovered.
Exhibit 5.5 exemplifies this process. The discovery process yields four conceptual services
for the trading product requirements. By utilizing a decision tree it is possible to further decompose
the trading notion into smaller service categories: public equity, money market, real estate, and
CDs. These uncovered organizational entities not only are concepts, they also present different
perspectives of the business solution.
A More Complex Conceptual Services Discovery Example. Exhibit 5.6 depicts a more complex
example of the conceptual service discovery process conducted for the trading product requirements.
The three business requirement priorities that drove this initiative were level 1??”investment
risk tolerance, level 2??”return on investment, and level 3??”asset liquidity. These are also the
hot spot attributes that were recommended by the attribution analysis process. This Exhibit also
depicts eight discovered conceptual services, each of which represents a unique business solution.
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