These enterprise remedies to concerns were derived using the dictated rules and the domain
knowledge of the trading business. For example, the money market conceptual service (marked
No. 7) was derived based on the following rules: high risk=n, high return=n, high liquidity=y.
In the investment trading industry, the scenario presented by the conceptual service No. 7 rarely
exists. This is an optimal case that consists of the best investment success ingredients: low
Conceptual Service Identification and Categorization 95
High
Risk?
High
Return?
Y N
High
Liquidity?
High
Liquidity?
Y N
Y
N
Public
Equities
Private
Equity
Y N
Public
Equity
Private
Equities
High
Return?
High
Liquidity?
High
Liquidity?
Optimal
Scenario??“
Hardly
Exists
Real
Estate
Cash-
Money
Market
Real
Estate
Y N N Y
1 2 3 6 7 8
N
Y
Venture
Capital
2a
Junk
Bonds
3b
5
CDs
7a Long Term
Corporate
Bonds
8a
Business
Priority
Level 1
Business
Priority
Level 2
Business
Priority
Level 3
Hot Spot
Attributes
Conceptual
Services
Trading Product Business
Requirements
or or or or
4
EXHIBIT 5.6 DERIVATION OF CONCEPTUAL SERVICES FROM THE TRADING PRODUCT
investment risk, high return on investment, and total asset liquidity. Do we not all want to be in
this business?
ESTABLISHING ENTERPRISE SERVICE TAXONOMIES. The final step of the identification and
classification process requires elevating the discovered entities to an organizational abstraction
level.
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