The municipal bond conceptual service represents an idea that is common to its derived sibling
services: California municipal bond conceptual service and New York municipal bond conceptual
service. Thus, this hierarchy assembles related conceptual services under the most generic parent
service.
STAR CONCEPTUAL ASSOCIATION METHOD. The star association method offers analysis capabilities
that center on how effective and relevant services are to their organizations. This method
also allows one to compare conceptual services based on their expected contribution to the enterprise.
To enable this type of relationship and comparisons between conceptual services, it is
required to visually arrange these entities in straight converging lines akin to a star structure, as
seen in Exhibit 5.10. The fixed-income investment conceptual service is the center of the star
formation, and the emerging linear arms represent various product offerings??”municipal bonds,
corporate bonds, and CD conceptual services.
What is the major contribution of the star association method? The star association
approach contributes to two major conceptual service-oriented practices. First, it should be possible
to visually depict service business or technological priority levels and measure their relevancy
to the enterprise. Second, with the star method, it should be possible to assess dependency levels
between two or more conceptual services, while the center of the star formation acts as a
gravity point.
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