This can lead to a better understanding of the various
perspectives of the business and to efficiently plan future projects. It is important that these
groups retain their business characteristics to provide vital functionality in certain areas of domain
expertise.
Tax Advantage
Bond Funds
Conceptual
Service
Bonds Funds
Taxable Bond
Funds
Conceptual
Service
High-Quality
Bond Funds
Conceptual
Service
High-Yield
Bond Funds
Conceptual
Service
EXHIBIT 5.16 CONCEPTUAL BOND FUNDS STANDARD CLUSTER
Conceptual Service Structure 107
Money Market
Funds
U.S.
Governance
Reserves
Conceptual
Service
U.S. Treasury
Money Market
Conceptual
Service
NY Municipal
Conceptual
Service
Tax Free
Conceptual
Service
N.J. Municipal
Conceptual
Service
Taxable Bond
Funds
Mortgage
Security Funds
Conceptual
Service
U.S. Bond
Funds
Conceptual
Service
High-Return
Funds
Conceptual
Service
Short-Term
Funds
Conceptual
Service
Super-Short
Term Funds
Conceptual
Service
Equity Funds
Blue-Chip
Growth Funds
Conceptual
Service
Aggressive
Growth Funds
Conceptual
Service
Blue Chip Value
Funds
Conceptual
Service
Capital
Appreciation
Funds
Conceptual
Service
EXHIBIT 5.17 CONCEPTUAL PARTITIONED SERVICES CLUSTER
Exhibit 5.17 illustrates this idea. It presents three conceptual services groups: taxable
bond funds, money market funds, and equity funds. When combined, they create a larger business
perspective, an organizational mutual funds product family.
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