The contextual category can furnish insights about an organization??™s business objectives and its
fundamentals. The very core challenges of an organization such as business model and business
strategies can be revealed and studied by inspecting these contextual views and exploring their
corresponding technical architectures.
Therefore, before embarking on service-oriented business integration initiatives, it is necessary
to understand the various business architecture perspectives that would enable proper
alignment with service offerings. Remember, at this stage business architecture frameworks are
being sought that are compatible with a service??™s fundamental requirements and operations. To
facilitate this alignment, utilize business architecture contextual perspectives, which are arranged
based on two major organizational business perspective category groups: business model perspectives
and problem-solving perspectives. These are illustrated in Exhibit 9.1 and explained in the
sections that follow.
BUSINESS MODEL PERSPECTIVES
The answers to questions such as ???What do we sell? To whom do we sell? What is our most
important business mission? What are our clients??™ preferences???? and ???Who are our competitors????
are the chief ingredients of a business model. A good model is concerned with the ???what??? aspects
of the business and not with the ???how.??? These are also the elementary and enduring concerns
of thriving organizations that not only successfully define their business charter but also make
good on their promise to provide superb services to their clients.
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