The supporting community architectures typically offer
comprehensive hosting platforms to enable a large number of participants to pursue common
interests, exchange e-mail and instant messages, and share images and videos. These community
members??™ activities can be traced, recorded, and preserved to allow marketing and segmentation
research teams to analyze the collected data. These efforts can improve customer targeting,
enhance organization advertising models, and reveal customer preferences.
MISSION PERSPECTIVE. Enterprise missions define the purpose of an organization.10 Common
questions such as Why do we exist? Why are we in business? What do we do? or What do
we do next? reveal another unique business view of an organization. Enterprise missions can
be altered or redefined during business life cycles, and organizational targets and goals can be
revamped. Furthermore, missions may be modified because of changes in organizational policies
or as a result of a new leadership direction. Thus, enterprise missions reflect the dynamic nature
of business, technological, sociopolitical, or environmental trends.
Enterprise missions may suggest forging partnerships with other firms to beat the competition
and gain market share. Others may call for growth through mergers and acquisitions of
other firms that operate in the same fields. But this may not necessarily suggest replacing the
core product line that an organization offers to its customers.
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